Amazon Seller Central Listing Basics

Selling on Amazon isn’t complicated, but it is unforgiving. Before you create your first listing, you need to understand five essentials: FBA vs. FBM, how fees really work, the hidden cost of placement, why trademarks matter, and how to test your listing with a dummy draft. Skipping these steps can kill your margins, suppress your listing, or leave you with unsellable stock. This guide walks you through the groundwork that protects your brand and keeps your first product from turning into an expensive mistake.